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Feed hungry sales teams with warm, qualified leads and scale your marketing processes with flexibility and ease.

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Lead nurturing is key

Businesses are talking, and the trends are clear:

Without nurturing, 79% of marketing leads never convert into sales.

Marketing Sherpa

68% of businesses report struggling with lead capture and nurturing.

CSO Insights

You are 9 times more likely to convert web leads if you follow up within 5 minutes.

InsideSales.com

Companies that excel at lead nurturing generate 50% more leads for 33% less.

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It's never been easier to streamline campaigns & workflows to deliver highly engaging buyer experiences designed to convert and scale alongside your business.

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Leverage high quality creative and strategic campaigns to generate targeted online traffic and direct response interest.

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Foster awareness and long-lasting relationships with automated, high-touch, multi-channel buyer journeys.

Nurture

‍Track lead progression & conversion with advanced marketing automation, CRM & reporting tools.

Close

Drive sales growth with a steady stream of qualified info requests, appointment bookings, and online orders.

Attract

Leverage high quality creative and strategic campaigns to generate targeted online traffic and direct response interest.

Engage

Foster awareness and long-lasting relationships with automated, high-touch, multi-channel buyer journeys.

Nurture

‍Track lead progression & conversion with advanced marketing automation, CRM & reporting tools.

Close

Drive sales growth with a steady stream of qualified info requests, appointment bookings, and online orders.

Solutions

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Blog

Looking to learn more?

Here’s some recommended reading to stay informed.

Unlock results from cold emails

Growth
July 22, 20221 min read

“Today’s best practices in email marketing require more personalization and care.”

Although email still reigns as one of the most effective channels for opening up a line of communication with your prospects, most salespeople are still sending cold emails like it’s 2015.

The problem is that today’s consumer is constantly bombarded with unsolicited calls, voicemails, ads, emails, text messages and social media messages; almost all of which are automated and fail to connect with the recipient.

So what can be done to improve results from cold emails?  

Here are a few tips that you could start to implement tomorrow, with or without our help:

With that said, here are a few tips that you could start to implement tomorrow, with or without our help: 👊

3 keys to drive cold email success

1. Drive traffic to your website

1) Entice the reader by hinting at something that benefits or involves them directly.  Great examples of subject lines includes: 

  • Did you forget something? (for the abandoned product in a cart)

  • We’re starting in 4 hours (for the upcoming meeting)

  • Call tomorrow (for outbound cold calling)

2) A remarkable lift in response can be achieved by taking the time to relate to prospect by including their name, and customized sentences they can relate to, such as:

  • Commonalities  (mutual friends, shared interests, etc)

  • Compliments (ex: Congratulations for x)

  • Questions  (ex:  Can you tell me more about x?)

3) In life, you don’t get anything you don’t ask for, so be sure to add a relevant call to action at the end of your message.  Common examples include:

  • Book a FREE info session

  • Visit our website

  • Drop by our showroom

Interested in learning more?

We’re ENGAGEM, your source for bolt-on digital marketing and lead gen services ... If you’re looking for sales leads, let's talk.

Chris Morton

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