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Did you know

Lead nurturing is key

Businesses are talking, and the trends are clear:

Without nurturing, 79% of marketing leads never convert into sales.

Marketing Sherpa

68% of businesses report struggling with lead capture and nurturing.

CSO Insights

You are 9 times more likely to convert web leads if you follow up within 5 minutes.

InsideSales.com

Companies that excel at lead nurturing generate 50% more leads for 33% less.

Investp

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Blog

Looking to learn more?

Here’s some recommended reading to stay informed.

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Do your franchise sales team a favor...

Franchising
January 14, 2022•1 min read

“It’s wise to take advantage of the latest tools, tactics & techniques to optimize your lead funnel.”

No offense, but I’m hard pressed to find a franchise sales department that can “do it all” and do it right, especially when it comes to lead gen & nurturing.

It’s because they mostly don’t get that it’s all about the “journey.”

Think about it.  What is the experience really like when a  candidate (aka your next franchise rockstar) learns about your opportunity, to the moment you have your first video call… and be selfish, what was it like for you?  

I genuinely hope it’s persona-driven, data rich, results-oriented, consistent, meaningful, personalized, on brand and so on.

Getting there is not rocket science, but it is a discipline that requires a mixture of passion, principles, technology, agility, and creative flare.  

So what’s the secret sauce?   Here are a few fundamental tips that you could start to implement tomorrow, with or without our help:

3 Key to franchise sales success

Interested in learning more?

We’re ENGAGEM, your source for bolt-on digital marketing and lead gen services for franchises and more.. If you have a hungry sales team, we should talk.

Why wait? Answer a few questions to get started.

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Chris Morton

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